After 10+ years inside RV dealerships, I know every number, every markup, and every move they make before you walk through the door. Now I use that knowledge exclusively to save buyers like you $8,000–$20,000 on their next purchase.
What My Clients Are Saving
It's not luck. It's not your negotiating skills. It's information asymmetry — and it's designed to work exactly that way.
The salesperson knows the exact invoice price of every unit on that lot. They know which factory incentives are running. They know how much floor plan interest they're losing per day on aged inventory. They've been trained on exactly what to say when you try to negotiate.
Every dealer knows their exact cost on every unit. When they say “we're already at invoice,” that's one of the oldest lines in the book — and there's no way for you to verify it. Unless you have someone who does.
After you agree on a price, the Finance & Insurance office has four to six products lined up. Extended warranties sold at 400% markup. GAP insurance. Paint sealant. Each one feels reasonable. Together, they cost you thousands.
“This deal is only good today.” “We have another buyer coming in this afternoon.” The dealership floor is a performance — and you're the audience. Every tactic is designed to keep you off balance and in emotion, not logic.
When the conversation shifts to “what payment can you afford?” — the total price disappears. A dealer can hide $8,000 in a monthly payment and make it look like $40/month. Most buyers never catch it.
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of Michael here
I spent over a decade on the dealership floor — selling, training, and watching how the system really works from the inside. I was good at my job. I knew every number, every script, and every psychological play used to close deals.
But the more I watched buyers walk out — convinced they got a great deal — the more I knew the truth. Most of them had left significant money on the table. Not because they were naive, but because the entire system is built to make that happen.
So I took everything I learned and did the opposite. RV Know How Advocate exists for one reason: to give buyers the insider knowledge the dealership never wanted you to have.
This isn't complicated. It's just information and strategy — applied at the right moment, by someone who knows exactly how this works.
We start with a real conversation. What RV are you looking at? What's your budget? What has the dealer told you so far? I'll tell you what those numbers actually mean — and what your real targets should be.
60 minutesI pull invoice data, check days-on-lot, assess current manufacturer incentives, and identify floor plan pressure on your target unit. Then I build your complete negotiation playbook — every number, every counter, every line on the deal sheet.
24–48 hoursDepending on your package, I either coach you through every step in real time — or I work the deal directly on your behalf. Either way, you walk in with the same information the dealer has. That changes everything.
Real-time supportI don't earn a cut from the dealer. I don't get paid to steer you toward certain brands. My only incentive is saving you as much money as possible.
For buyers who want clarity before they shop — and the right numbers before they walk in.
You found the rig. Now let's get the deal the dealer hoped you wouldn't know to ask for.
For busy buyers who want it handled from search to signature — no stress, no guessing.
Add-On Services
I almost paid sticker for a Grand Design Reflection because the dealer told me "Grand Design never discounts." Michael pulled the invoice in 20 minutes. We ended up $11,200 below MSRP and the dealer paid the freight. I would never have known to ask.
The F&I office tried to push four products on us. Michael had already briefed me on every single one — what they cost the dealer, what they were selling them for, and exactly what to say. We declined all four and saved another $4,800 on top of the unit price savings.
We were buying a Class A diesel and had no idea what we were doing. Michael found us a unit that had been on the lot 147 days. Between the floor plan pressure and his negotiation, we got 31% off MSRP. That's nearly $20k. His $2,497 fee was the best investment of the whole process.
On the Negotiation and Full Concierge packages, the promise is simple: if I don't save you at least the cost of my fee on your deal, I'll refund the difference. That's how confident I am in what I know — and what I can do for you.
You're not paying me to hope for a better deal. You're paying me because I've sat on the other side of that table, and I know exactly what they're willing to give up.
Book Your Free Strategy Call*Guarantee terms apply to Negotiation and Full Concierge tiers. Final guarantee language subject to service agreement.
Book a free 20-minute strategy call. We'll look at what you're shopping for, where you are in the process, and what your numbers should actually be. No cost. No obligation. Just information the dealer hoped you wouldn't have.
Free call · No obligation · Results guaranteed on paid packages