I spent a decade helping dealerships maximize profit. Now I use that exact knowledge to help buyers avoid the same traps.
For more than a decade, I worked on the RV dealership floor. I sold RVs. I negotiated trades. I watched the F&I manager close buyers on extended warranties they didn't need. I listened to dealership owners talk about invoice pricing over morning coffee—and I knew exactly what margins they were targeting from each deal.
The dealer floor teaches you something they don't put in brochures: most buyers don't know what they're paying for. They don't know holdback. They don't understand floor plan financing. They can't read between the lines of a deal structure. And the dealership counts on that.
One day I realized I was good at spotting buyer weakness. I was excellent at exploiting it. And it bothered me. So I made a decision: I'd use what I know about how dealers think, how they structure deals, and how they negotiate—but I'd put it all toward helping buyers instead.
That's what I do now. I take the insider knowledge that used to help dealerships, and I flip it. Every buyer I work with gets the same hard truths about pricing, timing, and negotiation that the dealer knows. That's the only way to level the playing field.
Core Credentials
"No buyer should walk into an RV dealership without understanding exactly how much room the dealer has to negotiate. That gap between invoice and list price? That's where the dealer's profit lives. And that's where buyers lose thousands. I show them that gap, and I teach them how to negotiate it."
Started in retail, learning customer dynamics and negotiation tactics from the ground up.
Joined a mid-sized dealership, quickly learning the unique economics and buyer psychology of RV sales.
Logged 8+ years on the floor, closing deals, managing trades, and understanding margin structures intimately.
Shifted focus entirely to buyer advocacy, using insider knowledge to level the negotiation playing field.
Helped hundreds of RV buyers save $8K–$20K+ through informed negotiation and deal analysis.
Ten years on the RV dealership floor gave me deep knowledge of how dealers operate. Here's what I now use to help buyers:
Know the true cost the dealer paid and the margin they're targeting.
Understand the hidden profit reserve dealers use to negotiate from strength.
Know how dealer inventory costs influence pricing and willingness to negotiate.
Identify which extended warranties and add-ons are actually worth the cost.
Recognize negotiation tactics and pressure techniques before they're deployed.
Understand seasonal trends and inventory conditions that shift negotiating power.
"The dealer isn't hiding this information to be mean. They're hiding it because knowing it would cost them $10K per deal. My job is to make sure you know it."
Book a free 20-minute strategy call. I'll walk you through the economics of RV pricing, show you where dealers find their margin, and make sure you know exactly what to negotiate. No cost. No obligation. Just the information the dealer hoped you wouldn't have.
Free call · No obligation · Results guaranteed on paid packages